A bad website does not send you an error message. It just stays quiet while would-be customers click back and choose someone else. Because you never see those people, the problem is easy to miss for years. Here are five signs it is happening to you.
1. It is slow on a phone
Load your website on your own phone, on mobile data, right now. Count the seconds. If it takes more than about three, a chunk of your visitors have already given up. Speed is the simplest conversion fix there is, and one of the most neglected.
2. There is no obvious next step
Look at your homepage and ask: what do we want a visitor to do? If the answer is buried under paragraphs about your history, that is the problem. Every page needs one clear action, whether that is "Call us", "Book now" or "Get a quote", visible without scrolling and repeated as the page goes on.
3. It looks older than your competitors' sites
Customers judge fast. Search for your own trade or service in your area, open the top three competitors, then open your site. Be honest about the comparison, because that is exactly what your customers do. A dated design tells people your business is behind, even when your work is better.
4. You are nowhere on Google
If you do not appear when you search for what you do plus where you do it, you are invisible at the exact moment people are ready to buy. We wrote a full post on why local businesses do not show up on Google and how to fix it.
5. You have no idea what it is doing
No analytics, no call tracking, no idea how many enquiries the site produced last month. If you cannot measure it, you cannot improve it, and you cannot spot when something breaks. Basic tracking takes an afternoon to set up and pays for itself immediately.
Found one or more of these?
None of them is fatal, and all of them are fixable. Our website audit checks all five and more, then gives you a prioritised plan in plain English. Or start with a free website review and we will tell you honestly whether anything needs fixing at all.